Quick Summary
Business on the Move is an educational board game designed to teach students the fundamentals of logistics and supply chain operations. Players manage simulated freight networks, transport goods to commercial customers on time, and optimise operational profitability. The game incorporates real-world logistics providers and major retailers to model authentic commercial transport routes. Educational institutions use the game to demonstrate inventory management, multimodal freight, and distribution challenges. This practical simulation builds commercial awareness and encourages young people to consider careers within the logistics industry.
A number of milestones within the supply chain board game include delivering goods to the customer on time and gaining more profit than your fellow players. The makers of the game say that this will help educate the future supply chain workforce.
Real businesses are featured in the game, which was the source of the early funding and also adds an element of realism to the experience. For example, delivery companies such as DHL and the Stobart Group can be used by players for simulated deliveries into major supermarkets.
The makers of the game now need a second wave of funding to support development of a global version of the game.
The initial success of the product in the UK has come from its distribution into many schools and higher education institutions, as the educational benefits of learning about the world of logistics become clear. Whilst students learn about freight and inventory, the brands that are supporting the enterprise get to improve their reputations in the community.
A brand such as Unipart Logistics would be otherwise unheard of outside of the industry, but the workforce of the future can now engage with these supply chain brands and have a real insight into the journeys our everyday consumer goods embark on.
As well as the big brands, schemes such as this can only help the logistics industry as a whole, because it builds awareness of the massive network of haulage, retail and warehousing companies throughout the UK.
