Most businesses that handle physical products are aware of one or more peak trading periods in the year. For most retailers, the 6 weeks leading up to Christmas is the most concentrated sales period. Aside from gifts, there are lots of parties and end-of-year events that must be catered for, so several industries need to prepare for Black Friday.
Black Friday is a phenomenon we have picked up from the United States, and it falls the day after Thanksgiving. In 2016, Black Friday falls on 25th November, which for many Brits is the final payday before Christmas.
If we just use the gifting scenario as a simple example, we can trace millions of retail activity back through the supply chain. Before the item even reaches the shelf or product pages, it has to be designed, tested, manufactured and transported.
Look on any major road around the country and you’ll see countless heavy goods vehicles carrying stock from port to supplier, or from supplier to retailer. This is what some call the backbone of Britain. The M1 and other linked motorways near the Golden Triangle are key to transporting much of the UK’s consumer goods to the shelves.
Black Friday seems to now be an ever-present fixture in Britain’s winter trading period. For one 24-hour period, millions of transactions will take place, as the retail landscape converges into one giant sales frenzy. On Friday 25th of November, the stock has to be on the shelves or in distribution centres ready for the eager British consumer to leap.
The fact that the products are present is down to months of planning on the part of the retailer, the supplier and the rest of the supply chain industry. To fail to prepare for Black Friday is to risk a lot of profit.